Blog No. Date - 110425/PI - Written by - Ruchira Nigam, Project Coordinator, Prithvi Innovations & Ms. Anuradha Gupta, Founder & Secretary, Prithvi Innovations
Prithvi Innovations, a non-profit organization established in 2002, has been at the forefront of promoting sustainable living and environmental stewardship in India. One of their flagship initiatives, Bhoomija Green Livelihood Mission aligned with Sustainable Development Goals, and Mission LiFE and Atm nirbhar Bharat and Vocal for Local, embodies their commitment to zero-waste principles and the empowerment of local communities.
Why Go Circular?
The linear economy - take, make, dispose - is no longer viable in a world facing resource depletion and environmental degradation. Bhoomija 360° champions the transition towards a sustainable ecosystem by:
Minimizing waste: Reducing the environmental burden through strategic reuse and responsible disposal.
Empowering communities: Engaging individuals, artisans, and entrepreneurs in upcycling initiatives, creating green livelihoods.
Fostering creativity: Encouraging artistic and practical innovation by transforming discarded items into valuable products.
Enhancing environmental stewardship: Promoting awareness and action for sustainable practices at all levels.
The Bhoomija 360° Go Circular campaign encapsulates the ethos of Restart, Revive, Repurpose, aiming to foster a circular economy through sustainable consumption and production. This initiative not only addresses environmental concerns but also provides green livelihoods to rural artisans and youth. By creating beautifully handcrafted, upcycled products, Bhoomija promotes eco-friendly lifestyles and green celebrations.prithviinnovations.org
The campaign emphasizes the adoption of the 12 'R's: Respect, Rethink, Redecide, Repurpose, Refuse, Reduce, Reuse, Repair, Revive, Reinnovate, Replenish, and Rejoice. These principles guide individuals and communities towards mindful consumption and resource efficiency.prithviinnovations.org
Through Bhoomija, Prithvi Innovations offers a range of eco-friendly products, including upcycled cloth bags, plantable green gifts, natural compost, and eco-friendly planters. These items not only reduce waste but also support sustainable livelihoods by providing income opportunities to local artisans.prithviinnovations.org
By choosing Bhoomija's products, consumers contribute to a greener planet and support the vision of a sustainable and resilient community. The initiative aligns with global Sustainable Development Goals, particularly those related to responsible consumption and production, and decent work and economic growth.prithviinnovations.org
In essence, Bhoomija 360° Go Circular is more than a campaign; it's a never ending Mission towards a sustainable future, encouraging individuals to restart their consumption habits, revive traditional practices, and repurpose resources for the well-being of the planet and its inhabitants. Join us now. Together, let’s Restart, Revive, and Repurpose - because every choice we make today shapes the world of tomorrow.
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