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Gomti Gaatha – River Clean-Ups & River Rejuvenation Journey

Inviting all River lovers & Nature lovers for a Date with the River.

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An ongoing initiative by Prithvi Innovations, bringing communities together every week for river clean-up drives and interactive nature workshops along the banks of River Gomti. Through collective action, awareness, and hands-on learning, we aim to restore the river’s health, reconnect people with nature, and inspire a culture of responsibility towards our environment.

About Gomti Gaatha Program

  • Gomti Gaatha began on 1st October 2017 (Gandhi Jayanti) to build a heartfelt connection between communities and the Gomti River.

  • Program Components
    The initiative comprised of very innovative, unique, hands on learning and exchange shaalas, full of dedication, joy, creativity and hard work - 

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Key Metrics 

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Overall Impact & Significance

  1. Meaningful Community Mobilization - The Gomti Gaatha program fostered sustained community engagement, transforming river clean-up into a ritualistic, creative, and educational movement.

  2. Holistic Awareness, Action & Advocacy - Combining hands-on clean-up with emotional (Bhaktishaala), intellectual (Gyaan-shaala), and expressive (Abhivyaktishaala) dimensions amplified awareness and nurtured a deeper sense of stewardship for the Gomti.

  3. Tangible  & Intangible Environmental Outcomes / Impact - Through hundreds of drives and large-scale planting efforts, the program made visible gains in restoring the Green cover around the river bank at Ghaila & Mankameshwar ghat. It strengthened the bond with local communities like washermen, fishermen , women who became more mindful of what they threw or littered around river bank. 

  4. Institutional Partnerships & Recognition - Collaboration with schools and organizations expanded the reach, while awards like the Gomti Mitr awards underscored the program’s significance. It brought a major behavioral change in the students and all stakeholders who participated. It created a ripple effect and the learnings from the ghat crossed all boundaries & reached classrooms and led to tremendous capacity building & transfornation and created Green Change makers or Green Warriors . 

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Call to all Water Smart Citizens to Conserve Water.
Join our Jal Yatra initiative.

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“Leave no one behind”

 
Time to Commit & Connect to Conserve Water!!
  • Celebrations for us mean Concern, Commitment, and Collaboration for thoughtful actions on ground.

  • Under our Jal Yatra initiative, besides our year-long efforts to save water and reduce water pollution, we celebrate World Water Day every year & request everyone to remind themselves and their friends, family members, and helping hands at home and outside to be Prithvi’s Water Smart citizens and try their best to minimize water wastage and save every drop so that nobody is left behind and everywhere people have access to safe drinking water.

  • We invite all to share their picture or message of what they do in their daily life to save precious water.

  • So be a part of our Jal Yatra initiative & share with your friends and request them to share their videos or pictures or messages too.

  • Record 30 seconds videos of your action and post either here or at our Facebook page or at prithvigreenawards@gmail.com

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