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Join our PRITHVI UTSAV

Coming together to Celebrate & Care for Nature's Precious Flora & Fauna

Prithvi Utsav is our way of expressing our respect and gratitude to Mother Earth and it's rich flora & fauna. Utsav is a Hindi word meaning, 'Celebration'.  Hence, Prithvi (Hindi word meaning 'Mother Earth') Utsav is all about coming together (collaborating), to celebrate, to care and to commit to conserve our precious biodiversity, which nurtures and inspires us throughout our lives.

 

It's a green festive, zero-waste  movement that runs throughout the year with three core objectives -

a) to create vibrant, living green lungs in urban and rural landscapes through our community-driven plantation drive especially between July to Oct., every year as part of Van Mahotsav celebration. 

b) to conserve the rich diversity of seeds through our Guthli Bank   

c) to be a voice for the voiceless & vulnerable animal species.

 

Prithvi Innovations aims to restore ecological balance, enhance biodiversity, and combat the adverse effects of climate change. Each sapling planted is a step towards building an eco-system for various animal species to survive & thrive, to provide cleaner air, cooler surroundings, and a healthier planet. 

Prithvi Utsav is all inclusive. 

It invites diverse stakeholders, especially students, youth, women, educational institutions, corporates, Industries & Government departments to actively participate & collaborate in our plantation & clean-up drives, in our Vriksh Bandhara, in our Seed rescue Mission (Prithvi's Guthli Bank), in our annual  Biodiversity day celebrations in May, in our monthly wild life quizzes & campaigns, like Save The Frogs Day annual campaign (which is part of the Global Save the Frog day).

 

Prithvi Utsav is a beautifully curated, consistent & collective action - oriented movement to build a more compassionate world where all plant & animal species are respected, understood & cared for.

We invite you to be a part of it.

Save The Frogs Day Celebration
A Global Conservation Movement by SAVE THE FROGS! 

Inspiring Action to Protect Our Amphibious Allies.

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SAVE THE FROGS!

Founded in 2008 by amphibian biologist Dr. Kerry Kriger, SAVE THE FROGS! is the world’s most effective amphibian conservation organization.

 

The mission of SAVE THE FROGS! is to protect amphibian populations and to promote a society that respects and appreciates nature and wildlife. Our vision is a world in which not a single amphibian species is threatened with extinction. 

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Annual Save The Frogs Day Celebrations

Inspired by the global SAVE THE FROGS! movement and the vision of Dr. Kerry Kriger, Prithvi Innovations has been celebrating Save The Frogs Day for six years, spreading amphibian conservation awareness across India.

Under Prithvi Utsav, the initiative engages students and communities through creative and nature-based activities, encouraging meaningful action for ecosystem health. We believe that small, informed steps can protect biodiversity, and we remain committed to nurturing a more aware and responsible generation.

Upcycled Frog Crafts

Bring home a smile while supporting conservation! 
Explore our exclusive range of creatively upcycled frog-themed eco-gifts handcrafted with love by our green artists and young changemakers.

Choose from our unique collection:
• Frog Coasters
• Frog Can Planters
• Frog Keyrings
• Frog Finger Puppets
• Cute Frog Badges
• And many more fun additions coming soon!

Every purchase helps:
🌱 Reduce waste
🐸 Spread awareness about amphibian conservation
💚 Support community-led sustainable livelihoods

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Awareness Materials Developed - Bilingual

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Save The Frogs Day Celebrations 2025

  • Prithvi Innovations celebrated Save The Frogs Day 2025 with a vibrant series of online and offline activities, engaging students, teachers, experts, and communities across Uttar Pradesh and beyond.

  • The celebrations included creative frog-themed art, poem contests, fun races, mask-making, and hands-on model-making sessions at schools; insightful Instagram Live sessions with renowned amphibian experts; and awareness activities in parks and community spaces.

  • Students participated enthusiastically in quizzes, built artificial ponds, learned about the global amphibian crisis, and pledged to protect local biodiversity.

  • With the support of collaborators like Breakthrough Science Society, CMS Chowk, CS Bairamganj, and Art It Out, the 2025 campaign successfully combined education, creativity, and conservation action—raising strong awareness about the ecological importance of frogs and the urgent need to protect their habitats.

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Million Frog March - Updates

  • We joyfully connected Children’s Day with the Million Frog March on 15th November 2025, encouraging students to take part in a global movement that advocates for safe and healthy spaces for both children and frogs.

  • Just like little frogs — children jump, explore, learn, grow, and fill our world with excitement, curiosity, and hope!

  • With Children’s Day around the corner, we invited everyone to travel back into their childhood — remembering the giggles, paper boats in the rain, climbing trees, plucking mangoes, chasing butterflies, watching rainbows, bird bathing trays, sky-gazing and all the little adventures in Nature.

  • As part of the celebrations, students shared Special Children’s Day Doodles, expressing their favorite childhood joys with the natural world.

  • Through creative frog crafts, frog masks, awareness walks, and enthusiastic participation, our program has reached hundreds of young nature champions — all pledging small but powerful actions for amphibian safety, environmental protection, and a healthier planet for all.

Jumpy, Joyful, Jubilant — A Call for a Kinder Planet

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