Gomti GathaLivelihood News

2nd Oct.2019 – 150th Gandhi Jayanti Celebrations by Prithvi Innovations


As a Ground partner of United way India Plog Run, Prithvi Innovations organized the First Plog run in Lucknow for River Gomti. (as part of its Gomti Gaatha & Sambhav program), to celebrate 150th Gandhi Jayanti & to inaugurate the Daan Utsav week too ( 2nd Oct -7th Oct.)

It was an initiative by United Way of India and Go Native to commemorate the 150th birthday of Mahatma Gandhi and is aligned with PM’s message on Plastic Awareness campaign on this Gandhi Jayanti. Shri Mukesh Meshram, Commissioner, Lucknow Division flagged off the PlogRun in Lucknow at 7.00 am from Jhulelal Park, Gomti river bank on 2nd Oct. He inspired all present with his inaugural address.

Sri Y.B Kaushik , Regional Director of Central Ground Water Board also joined the Plog run with his team and shared the message of Water Conservation and the effects of Water pollution. He urged everyone to save water in a day to day life and to come together to clean the Gomti river bank and reduce the plastic menace.

Mrs.Jyotsna Habibullah from Daan Utsav also joined and offered full support in the India Plog run.

Earthday Network also offered its support in the form of caps.

Dr.Rashmi Chaturvedi, Vice President, Prithvi Innovations welcomed everyone and offered prayers. Mrs.Anuradha shared the details of the Plogrun while Dr.Archance Sharma, Joint Secretary , Prithvi innovations helped in registration & distributed the Plogging kit with the help of other members of Prithvi Innovations, namely Swati, Namita Srivastava, Julie, Aviral, Dhruv.

Vinay Ji , Manoj ji & Jaiswal ji helped in ensuring road safety while plogging while Pradeep ji, Jitendra Chayal from Green Pistons & Vamakshi helped in taking photographs & videos.

All volunteers from Amity University & CMS helped in overall coordination, while Mrs. Shradha Bajpai took care of the refreshments. All team members of Prithvi Innovations were gifted khadi caps & Sadri to spread the message of simple Living & ‘Made in India’.

All team leaders were also gifted Khadi caps with beautiful messages written on them.

Plogging is a combination of jogging with picking up litter. Started as a group activity in Sweden in 2016, it has now spread to several countries in the West increasing awareness about plastic pollution. With India Plog Run, we aim to create awareness and the right disposal of plastic waste. This is also in alignment to our PM Modi’s message to free our nation from single-use plastic.

India Plog Run is envisioned as the largest and first of its kind community-driven awareness activity on plastic pollution in the country. It mobilized over one lakh citizens, in 50 cities, all on a single day.

Prithvi Innovations as the local Partner made all present aware of the need to change our habits and lifestyle & become more eco-friendly in our day to day life, by following Gandhi Ji’s footsteps.

More than 175 people from various parts of Lucknow joined the Plogrun in spite of rains and felt highly motivated to reduce Plastic consumption.

The participating teams included Shekhar Hospital, Lucknow Cancer institute, Daan Utsav, Amity University, I-Volunteer, Lucknow University, Jaipuria Institute of Management, DIET, Green Pistons, Ridding Hunters, Aadh Mango Growers, Creative Welfare Society, Sanathan Dhram, TCS, Fridays for Future, CMS Indiranagar & Mahanagar, Local community comprising of boatmen, LDA contractual staff, Helpers etc.


Name: India Plog Run

Date: 2nd October

Venue: Jhulelal Park, Gomti River bank, Hasanganj, Opp. Hanuman Setu mandir, Lucknow.

Time: 6.30am to 9:30 am


United Way India PlogRun organised by Prithvi Innovations on flagged off on 2nd Oct.at 7.00 am at Lucknow by Shri Mukesh Kumar Meshram, Divisional Commissioner Lucknow…

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