World Health Day Celebrations as part of Prithvi’s SAMBHAV initiative

 

Happy to share that on the occasion of World Health Day, as part its SAMBHAV (creating clean, green and Healthy communities) program, to educate, sensitize and mobilize one and all, to care for their health by caring for the health of the natural environment around them (air, land, water, trees, biodiversity) Prithvi Innovations initiated the Green Awards yesterday for Producers (Farmers, Startups, Young Entrepreneurs) and Consumers at Lucknow Farmers Market, at Habibullah Estate, in collaboration with Lucknow Nagar Nigam.

Special Green Hero Awards were introduced in two categories, i.e. The Producers and Consumers to sensitize them about Responsible Consumption & Production (SCP), Goal no 12,11,13,17,9,10,2,3 (to name a few) of Sustainable Development Goals (SDGs).

As shared by Anuradha Gupta, Founder of Prithvi Innovations,

“The idea was to help them to Go Green from cradle to grave by understanding and adopting green policies and practises based on the basic principles of Prithvi’s 10’R’s (Rethink, Redecide, Revive, Refuse, Reduce, Reuse, Replenish, Redesign, Re innovate, Re act). SCP is the key to Sustainable Lifestyle and hence sustainable development & growth.”

Hence a basic observation and evaluation was done, like packaging practices, green and local products, optimization of resources, minimization of wastage, etc. For consumers, it was as simple as the habit of carrying a cloth bag, reducing the use of single use polythenes, etc.

The idea was very much liked by Jyotsna Habibullah, organizer of Lucknow Farmers Market, who decided to implement it as an introductory stage in 7th Apr. LFM .

The Jury comprised of eminent Scientist and Environmentalist Dr.CM Nautiyal, Mr. Vivek Yadav (A Passionate Green Crusader & Software Engineer at TCS with immense international experience), Mrs.Vinita Nautiyal (Principal Pioneer Montessori School) and Mrs. Anuradha Gupta (member of Sustainable Food Program & Sustainable Lifestyle & Education Program of 10 Year Framework Program of United Nations Environment Program) and Mrs. Sweta Gupta.

In basic evaluation round Rustic Farm & Kshitij ( Self Help Group) got the Green Awards.

* For Unique waste consciousness, “Baked for Indulgence” and

* For unique Green Product Idea, “Kateran” was awarded the Green Award by Prithvi Innovations and Lucknow Farmers Market.

Besides “Green Hero certificate”, homemade compost , sapling of Jamun, cloth bags were given as green gift. Ms. Anuradha, shared that as a special honor, fruit & Bargad, Peepal, Amla saplings will be planted in their names on the “Gomti River Bank on 22nd Apr.2019 as part of our annual Prithvi Utsav or Earth Day Celebrations.

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